Plan and execute integrated marketing communication (IMC) campaigns aligned with brand and business objectives, coordinate new product launches, race expos, roadshows, and brand activations.
Define who to hire, how to attract candidates, how to screen them, and how to build a continuous talent pipeline.
Build onboarding, training, assessment, certification, and internal development systems, including a structured Company Academy graduation requirement before staff officially take up key roles.
Build performance, bonding, engagement, career path, KPI, culture, and retention mechanisms so that good people stay, grow, and perform.
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Plan, coordinate, and execute end-to-end events, workshops and community activities, including pre-event publicity, on-site execution, and post-event evaluation, ensuring alignment with approved budgets and revenue targets.
Develop and implement marketing campaigns (online and offline) to drive event participation, brand awareness and qualified lead generation.
Manage event logistics including venue sourcing, vendor coordination, setup, logistics transportation, manpower planning (including part-time promoters), and on-ground execution.
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Coordinate and execute regional employee experience initiatives that promote engagement- BOTZ, ZAN, Regional events, reinforce the ZUS’ culture and values, and enhance the overall employee journey and ZUS employer branding.
Develop, coordinate and deliver internal communication campaigns, newsletters, announcements, and communication materials that keep employees informed, engaged, and aligned with business priorities.
Plan and coordinate employee engagement, recognition, wellbeing, diversity and inclusion, and culture initiatives, while monitoring participation and recommending improvements.
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