Integrated Growth Architecture: Design and own the annual and quarterly integrated Sales and Marketing plan, setting clear targets for revenue growth, market share, customer acquisition, and brand value uplift.
Revenue Expansion: Develop and drive structured sales strategies (channel, product, and territory) that aggressively grow top-line revenue while optimizing customer and product mix for profitability.
Brand Value & Positioning: Lead the strategic planning of all marketing activities—digital, trade, and brand—to elevate brand perception and value; ensure marketing ROI is tracked and directly linked to commercial outcomes.
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