Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
Social Media & Content Direction: Spearhead social media strategies for our restaurant portfolio, directly partnering with creators, videographers, and designers to produce high-performing content.
Paid Advertising:ManageMeta AdsandGoogle Adsto drive traffic and footfall, focusing on continuouscampaign optimisation and ROI.
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Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.
Identify, propose new channels and develop new/improving existing channel marketing strategies and implement marketing plans.
Manage social media channels: Facebook, Instagram, TikTok, 小红书, YouTube, Email Marketing, etc.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.
Identify, propose new channels and develop new/improving existing channel marketing strategies and implement marketing plans.
Manage social media channels: Facebook, Instagram, TikTok, 小红书, YouTube, Email Marketing, etc.
...
Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)