Lead and oversee large-scale service design, customer experience, and digital transformation programs across Southeast Asia, ensuring measurable business, customer, and operational outcomes.
Manage and execute the brand’s overall visual identity across products, outlets, marketing materials, and customer touchpoints to ensure brand consistency.
Coordinate the design documentation process to ensure drawings and specifications are prepared, reviewed, and submitted in accordance with project schedules.
Own scoped initiatives across Foundations, Components, or Templates + AI Tooling—from research and reuse validation through specification, release, adoption, and iteration—while contributing effectively across all three areas as priorities change.