Marketing Leadership: Partner with senior leadership and marketing teams to maximize potential, monitoring performance and identifying gaps to drive both immediate gains and long-term value creation across your portfolio of markets
Lead brand planning and media strategy across a portfolio of luxury and premium brands, translating business and brand challenges into clear, actionable communications strategies.
Strategic Leadership: Drive the overarching brand positioning for OldTown White Coffee, ensuring the delicate balance between preserving nostalgic kopitiam heritage and appealing to the modern, tech-savvy millennial/Gen Z demographic.