5+ years in pricing strategy, revenue economics, or monetization analysis, with direct ownership of price elasticity models and packaging and tiering recommendations
5+ years in sales strategy, go-to-market planning, or revenue leadership, with direct ownership of territory and quota design and pipeline forecast decks
Collaborate with Marketing leadership to identify, develop, manage, and execute a fully integrated marketing strategy across all aspects of the customer journey from consideration through renewal; leveraging both traditional and digital marketing channels email, presentation slides, website, digital ads, paid online, print ads, direct mail, events, social, and partner programs.
Secure contracted growth by structuring multi-year Development Agreements, negotiating these agreements with franchise partners, and seeking alignment with BU Leadership team and approval from KFC Global
Lead the strategy, planning, and execution of nationwide enterprise engagement initiatives including events, sponsorships, workshops, executive roundtables, partner collaborations, solution showcases, roadshows, and customer programs across SME, Public Sector, and Large Enterprise portfolios.
Technology & automation — Own and continuously refine the MarTech stack (ABM, email, marketing automation, CRM integration and the platforms around them), and lead transformation work across automation, process and tooling.
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore’s Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.
Willingness to support partner activations, events and engagements outside of regular working hours, including weekends and public holidays where required.