Define and execute mid- to long-term strategies aligned with the Off-Trade channel strategy while owning the cluster P&L including Net Revenue, Gross Margin, and Trade Investment ROI.
Build and manage senior-level relationships with key retailer stakeholders to influence category strategy, visibility, portfolio mix, and long-term growth opportunities.
Lead Joint Business Planning with customers and negotiate annual trading agreements while ensuring alignment with governance frameworks and company priorities.
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Process and verify supplier invoices to ensure accuracy and completeness before payment.Match invoices with purchase orders (PO) and delivery orders (DO).
Maintain proper documentation to support internal and external audit reviews.
Reconcile vendor statements and investigate discrepancies in a timely manner.
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Drive and oversee sales responsibilities for all markets beyond current assigned list through market-based distributors ensuring adherence to business plans and commercial targets
Align with distributors and market managers on geographic launch plans, sales forecasts, market share, penetration goals and profitability.
Accountable (together with country sales) for overall achievement on actual vs. plan, brand mix, disposable utilization, and competitive information
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Brand Portfolio Pricing & Pack-Price Architecture: Conduct annual brand pricing review based on market data analyses and/or conjoint consumer research to derive brand elasticity, review of actual price ladder vs brand equity, value chain margin development. Utilize AC Nielsen and individual retailers’ scanned sales data to assess promo depth of all SKUs, manage and provide recommendation to the sales team
Mix: Consolidate current mix performance, identify mix opportunities, and support prioritization of SKU mix based on profitability-potential analytics and track SKU mix allocation execution. Set SKU segmentation, PICOS standards and track execution
Promotions: Continuously track promo performance (uplift, ROI) using promo analytics. Evaluate promo effectiveness, highlight variance, and assist in the preparation of action plans
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