Content Creation
SEO Strategy
Social Media
Email Marketing
Copywriting
Campaign Management
Market Research
Analytics Reporting
Brand Awareness
Communication Skills
Time Management
Creativity
Content Creation
SEO Strategy
Social Media
Email Marketing
Copywriting
Campaign Management
Market Research
Analytics Reporting
Brand Awareness
Communication Skills
Time Management
Creativity
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
Social Media & Content Direction: Spearhead social media strategies for our restaurant portfolio, directly partnering with creators, videographers, and designers to produce high-performing content.
Paid Advertising:ManageMeta AdsandGoogle Adsto drive traffic and footfall, focusing on continuouscampaign optimisation and ROI.
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This role is focused on turning digital marketing into measurable participant growth. You’ll manage campaigns across multiple sporting events, improve the registration journey, and use performance insights to strengthen acquisition and repeat participation.
You’ll also work closely with organisers and internal teams, giving you exposure across performance marketing, CRM, lifecycle marketing and commercial growth.
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This is a high-stakes strategic role centered on brand incubation, P&L ownership, and market dominance. At CTG, we don’t just run ads; we build market leaders. We are hunting for a Senior Digital Marketer / Project Strategist (PS) who is more than just a media buyer, you are a Brand Architect. This isn’t a role for those seeking a typical 9-to-5; it is for the ambitious strategist who is tired of playing small and is ready to bridge the gap between creative concepts and P&L reality. Our mission is to drive force behind some of Malaysia’s most influential online healthcare and beauty brands.
This is a high-stakes strategic role centered on brand incubation, P&L ownership, and market dominance. At CTG, we don’t just run ads; we build market leaders. We are hunting for a Senior Digital Marketer / Project Strategist (PS) who is more than just a media buyer, you are a Brand Architect. This isn’t a role for those seeking a typical 9-to-5; it is for the ambitious strategist who is tired of playing small and is ready to bridge the gap between creative concepts and P&L reality. Our mission is to drive force behind some of Malaysia’s most influential online healthcare and beauty brands.
Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.
Identify, propose new channels and develop new/improving existing channel marketing strategies and implement marketing plans.
Manage social media channels: Facebook, Instagram, TikTok, 小红书, YouTube, Email Marketing, etc.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
• Support Trade Marketing and Marketing campaigns and events• Assist with administrative, documentation, and operational tasks• Review contest and redemption entries• Monitor and update event and contest participation records• Support roadshows and events, including setup, dismantling, and on-site coordination• Assist with ad-hoc projects and assignments as needed
• Support Trade Marketing and Marketing campaigns and events• Assist with administrative, documentation, and operational tasks• Review contest and redemption entries• Monitor and update event and contest participation records• Support roadshows and events, including setup, dismantling, and on-site coordination• Assist with ad-hoc projects and assignments as needed
Digital Ads Marketer : Focuses on managing paid advertising campaigns on Google Ads, Facebook, Instagram, and TikTok, including optimisation, budgeting, and performance reporting.
Social Media Management : Handles content management, post scheduling, social media data analysis, and sometimes manages ads on platforms like TikTok, Instagram, and Facebook.
Content Creation : Write, create and manage engaging social media content
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Digital Ads Marketer : Focuses on managing paid advertising campaigns on Google Ads, Facebook, Instagram, and TikTok, including optimisation, budgeting, and performance reporting.
Social Media Management : Handles content management, post scheduling, social media data analysis, and sometimes manages ads on platforms like TikTok, Instagram, and Facebook.
Content Creation : Write, create and manage engaging social media content
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