Loyalty & Digital Analyst (Marketing)Oil & Gas Industry1 Year Contract (renewable)Mon – Fri (9am – 6pm) – HybridKuala Lumpur (beside NU Sentral)Base Salary: MYR 5,000 - MYR 5,500Role PurposeThe Loyalty & Digital Analyst supports the growth and performance of Client’s loyalty, CRM and App ecosystem by turning data into actionable insights.The role is responsible for tracking loyalty performance, CRM effectiveness, App engagement, digital voucher performance, campaign results, issue trends and tech delivery progress. The analyst will support the team in identifying growth opportunities, diagnosing operational or technical issues, improving campaign effectiveness and enabling better business decisions for Client App and loyalty roadmap prioritization.This role works closely with the Loyalty & Digital Manager and Loyalty & Digital Implementer, Loyalty partner, IT, digital product teams, CRM agencies, vendors and internal stakeholders.Key Accountabilities1. 1. Performance & Insightso Monitor and analyze loyalty, CRM and App performance.o Track key metrics including TAC, acquisition and retention.o Provide insights and recommendations to drive business growth.o Build and maintain regular performance dashboards and reports.2. Campaign & CRM Analyticso Support customer segmentation and campaign targeting.o Measure campaign effectiveness and identify optimization opportunities.o Conduct post-campaign analysis and share key learnings.o Support test-and-learn initiatives and A/B testing3. Shell App & Digital Product Supporto Monitor app adoption, engagement and customer journeys.o Identify customer pain points and improvement opportunities.o Provide data and insights to support Shell App roadmap decisions.o Support business case development for new features and enhancements.4. Issue Management & Escalation Supporto Assess customer and business impact of issues.o Support customer operations in escalation and provide updates for stakeholders.5. Tech Delivery & UAT Supporto Support business requirements, UAT and launch readiness activities.o Track defects, enhancements and delivery progress.o Coordinate testing for loyalty, CRM, voucher and app features.o Monitor performance after launch and highlight issues or opportunities
Lead the HR function and translate business priorities into practical people strategies and initiatives.
Partner with Management and the C-suite on workforce planning, talent, performance and organisational matters.
Provide objective and practical advice on people and management decisions, balancing employee considerations, business priorities and organisational needs.
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This is a full-time, on-site role based in Subang Jaya, offering opportunities in Information Technology, Software Engineering, and Finance and Accounting.
Team members in IT and Software Engineering will support and improve digital platforms, troubleshoot technical issues, develop and maintain software applications, collaborate on system integration, and ensure system reliability and security.
Finance and Accounting professionals will handle transactional processing, account reconciliation, reporting, financial analysis, and compliance with internal controls and external regulations.
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Key participant in a small project or phases of a larger project
Organizes activities of project team, identifying appropriate resources needed, and developing schedules to ensure timely completion of project
Must be familiar with system scope and project objectives, as well as the role and function of each team member, in order to effectively coordinate the activities of the team. Create project plans, communication plans, and all standard project documentation to ensure organization of the project team
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Conduct regular retail quality and food safety audits to assess outlet compliance with established standards, SOPs, hygiene requirements, product specifications, and operational controls.2. Monitor product quality and retail execution to ensure consistency in food safety, product handling, storage, preparation across outlets, and identify potential gaps or risks.3. Follow up on corrective and preventive actions arising from audits, incidents, and quality investigations, and verify the effectiveness and timely closure of actions4. Communicate food safety requirements, quality standards, and best practices to outlet teams to promote consistent understanding, implementation, and compliance.5. Analyze quality data, audit findings, complaints, and incident trends to identify recurring issues, emerging risks, and opportunities for improvement, and provide relevant reports and recommendations.6. Act as the key liaison between Operations, Supply Chain, Academy, and other stakeholders to drive effective implementation of quality and food safety programs.
Position Responsibilities:
Secondary Job Responsibilities:1. Support the development, review, and implementation of QA standards, SOPs, training, and continuous improvement initiatives to strengthen quality awareness and compliance across retail operations.2. Maintain, update, and revise relevant documentation, procedures, records, and reports as required.3. Perform any other special project/ task assigned by superior/ management.
Accelerate your public sector expertise by leading high-value tenders and negotiating commercial terms with government bodies, giving you deep exposure to procurement rules and stakeholder management.
Expand your professional network by working directly with system integrators, distributors, GLCs and procurement teams across Malaysia, increasing your visibility within the industry.
Build practical bid and account strategies while coordinating presales, product and finance colleagues, so you gain hands-on experience crafting winning proposals and managing cross-functional delivery.
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