Digital campaign brief interpretation and content strategy. Interpret client briefs, campaign objectives, audience needs, brand guidelines and delivery requirements; contribute to appropriate digital content strategies and creative directions.
Audience and cross-platform content planning. Plan content themes, messaging, formats and adaptations forrelevant channels, placements and audience contexts.
AI-assisted content development and curation. Use appropriate creative, digital and AI-assisted tools andplatforms where suitable to develop, compare, refine and validate concepts andcontent variations.
...