Identify, reach out to, and evaluate potential Key Opinion Leaders (KOLs) and influencers for collaboration opportunities that align with business objectives.
Negotiate competitive rate cards and favorable terms for partnerships to maximize ROI for the business.
Manage end-to-end influencer onboarding, including contract management and collaboration agreements.
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Assist the development and execution of comprehensive marketing strategies that encompass awareness, consideration, and conversion across multiple channels, including digital, social media, and traditional advertising.
Analyze marketing trends and consumer behavior to provide actionable insights and key recommendations for improving content promotion and discovering new ways to drive traffic and sales.
Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.
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Build a high-quality affiliate/creator pipeline via TikTok Creator Marketplace, Shopee Affiliate Platform, Lazada Affiliate Program, and other channels to meet brand growth and reach targets.
Set and deliver monthly recruitment targets by category/brand, ensuring the network scales in line with business objectives.
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