Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years of experience, with demonstrated success in regional or strategic marketing roles
Develop strategic, multi-channel integrated marketing plans for the Clinical Next-Generation Sequencing business across APJ and drive execution of those plans with clear milestones and action plans. This will include customer segmentation, competitor analysis, business trends, market opportunities and monitoring the staging and pacing of marketing tactical programs.
Partner with APJ country/sub-region leadership and commercial teams to develop and execute EPM-specific country strategies, including GTM (direct vs indirect), key segment focus, NPI deployments, and strategic initiatives.
Own the regional GTM strategy for academic research. Drive pipeline through direct institutional engagement, account team enablement, and scalable frameworks that BDMs and account teams can replicate across markets.