Develop and lead the annual and longer-term integrated marketing strategy for The Datai Langkawi, including brand, communications, public relations, content, digital, partnerships, programming, budget, KPIs and key messaging.
Serve as the senior marketing voice on the Executive Committee, contributing to property strategy, guest experience development and key business decisions from a brand and market perspective.
Translate the resort’s commercial priorities into brand-led marketing strategies that protect positioning and rate integrity, with emphasis on experiences, relevance and long-term brand equity.
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Deliver day-to-day operational support to the marketing team to ensure seamless and compliant execution of marketing activities and initiatives
Create and manage Purchase Requisitions (PRs) and Purchase Orders (POs) in accordance with company procedures to ensure compliant and timely procurement
Coordinate vendor onboarding and creation, ensuring all required supporting documents are complete and accurately maintained
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Deliver day-to-day operational support to the marketing team to ensure seamless and compliant execution of marketing activities and initiatives
Create and manage Purchase Requisitions (PRs) and Purchase Orders (POs) in accordance with company procedures to ensure compliant and timely procurement
Coordinate vendor onboarding and creation, ensuring all required supporting documents are complete and accurately maintained
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Coordinate Account Management/Business Development teams.
Assure quality of all sales related information pertaining to organization, proposals, commercial documents, costing sheets, vendors/partners information etc are kept in central document system storage and update if necessary.
Collaborate with account management and business development teams on quotation/proposal submissions, sales orders processing, and invoices processing. Follow up on accounts receivables with Account Managers and customers.
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Assist in the planning and execution of communication strategies for integrated marketing campaigns that cut across the core business and on-ground activations to align with business objectives.
Collaborate closely with business teams to understand operational needs and translate them into effective marketing support and solutions.
Prepare clear and comprehensive campaign briefs, including campaign objectives, timelines, deliverables, and key messaging for internal and external stakeholders.
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Maintain the marketing calendar and ensure campaigns, activities and deadlines are properly tracked.
Coordinate marketing campaigns from planning to execution, including preparing materials, arranging approvals and following up on timelines.
Liaise with external agencies, designers, vendors and internal teams to ensure marketing deliverables are completed according to the agreed schedule.
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Drive digital business growth through performance marketing, CRM, app membership acquisition, and customer retention initiatives.
Plan, execute, and optimize paid media campaigns across Google, Meta, TikTok, Affiliates, Display, and App channels to achieve sales, traffic, and customer acquisition targets.
Monitor daily business performance including Sales, Sessions, Conversion Rate (CVR), ROAS, New Customers, and App Member growth, and proactively recommend improvement actions.
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