This role combines performance data with physical store marketing. They are responsible for driving footfall and orders by ensuring OldTown's promotional mechanics are perfectly executed across both digital channels and the physical store layout.
Email & Lifecycle Marketing: Develop, execute, and optimize automated customer journeys, including welcome, browse/cart abandonment, post-purchase, and win-back flows. Manage the monthly campaign calendar, copywriting/briefing, A/B testing, and database health.
Support the execution of marketing campaigns, coordinating timelines, tracking deliverables, and ensuring smooth rollout across social, email, website, in-app, offline, and partnership channels
Responsible for supporting the Sales & Marketing team in promoting the company's products and services, preparing marketing materials, coordinating marketing activities, and assisting with customer communications.