Develop and execute creative, integrated marketing campaigns to strengthen brand awareness, customer engagement and sales across online and offline channels.
Trade & Channel Programme Ownership: Plan, propose and execute trade and channel marketing program aligned to channel strategy, product priorities and partner needs.
Social Media Management - Manage current and future social media channels for all brands under Sydney Cake House, from conceptualizing scroll-stopping content that reflects the brand’s personality to executing production (design, photography, videography, copywriting), distribution, paid advertising, performance tracking, and ongoing optimization.
Identify, approach and develop collaboration opportunities with lifestyle brands, cafés, retailers, communities, event organisers and other relevant partners.
Trade & Channel Programme Ownership: Plan, propose and execute trade and channel marketing program aligned to channel strategy, product priorities and partner needs.
Analyse sales performance by product category, market, channel and key account each month and quarter, tracking actuals against QxP forecast and AOP and identifying the volume, price and mix drivers behind any gaps.
Analyse sales performance by product category, market, channel and key account each month and quarter, tracking actuals against QxP forecast and AOP and identifying the volume, price and mix drivers behind any gaps.
You are required to support the improvement of the marketing team’s operational efficiency and focus on execution tactics with brand manager that focus on strategic planning and brand management focus.