We are looking for Marketing Support to assist with financial and administrative of sales and marketing operations, ensuring updated system records of all leads and opportunities, seamless processing of purchase orders, invoicing, vendor management, and payment tracking. This role requires strong attention to detail, excellent organizational skills, and the ability to coordinate across teams.
Responsibilities
Coordinate Account Management/Business Development teams.
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To grow and maximize WWF-Malaysia’s income through commercial and philanthropic activities, including marketing campaigns, licensing, promotions, cause-related marketing, corporate communication campaigns etc. from the corporate sector.
End-to-end account management for all marketing partnerships including partnership communications, developing materials, organising events and other ad-hoc activities relevant to the partnership/collaboration.
Lead and manage required processes including but not limited to prospect research, due diligence, proposal development and pitch presentations.
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Work closely with the Marketing Manager in contributing B2B marketing plans and strategies (i.e ideation, creation of collaterals, distribution of collaterals, and measure and analyze impact/ROI)
Communicate with clients, affiliate networks, and partners to plan and execute successful digital and content marketing campaigns.
Maintain and manage all online platforms using tools such as Google Analytics on website, blog, social media, and advertising channels
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Support the execution of marketing campaigns, coordinating timelines, tracking deliverables, and ensuring smooth rollout across social, email, website, in-app, offline, and partnership channels
Manage day-to-day social media operations, including content scheduling, caption writing, community management, and monitoring engagement trends
Drive community-building efforts, engaging users across platforms, supporting community conversations, and helping shape a strong user base for YouTrip
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Assist with the planning and execution of marketing campaigns for the company’s apps, shows, merchandise, events and other initiatives.
Support the preparation, scheduling and publishing of content across YouTube, Facebook, Instagram and TikTok, while maintaining the social media content calendar.
Draft captions, video titles, descriptions and other marketing copy in accordance with approved campaign and brand guidelines.
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Assist in creating, planning and scheduling engaging content to maintain a consistent online presence.
Support pre-event logistics, booth setup, and visitor engagement for trade exhibitions, while managing post-event lead organisation and social media coverage.
Conduct keyword research and assist in optimising website copy and product descriptions to improve search engine rankings.
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Campaign Support: Assist in the planning and execution of OOH advertising campaigns, including research, creative development, and media placement. Collaborate with internal teams and external stakeholders to ensure seamless campaign delivery.
Market Research: Conduct market research to identify target audience demographics, competitor analysis, and emerging trends in the OOH advertising landscape. Analyze data to inform campaign strategies and optimize audience targeting.
Creative Collaboration: Work closely with the creative team to develop visually compelling OOH creatives that effectively communicate brand messages and resonate with the target audience. Provide input and support in the creative development process.
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Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads Manager and TikTok Ads Manager.
Manage advertising budgets across multiple brands, including retail and F&B businesses, while maximizing ROAS, CPA, CPM, CTR, and overall campaign performance.
Scale successful campaigns and continuously improve underperforming campaigns through data analysis and optimization.
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Recruit and onboard new affiliate partners through proactive outreach, networking, referrals, industry events, LinkedIn, Telegram, Discord, and affiliate communities.
Identify high-value web publishers, media buyers, review sites, agencies, and strategic partners.
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Lead the development and execution of brand strategies for assigned product categories, ensuring alignment with overall company objectives and market trends.
Manage annual budget planning processes including A&P spending, product price margin analysis, demand forecasting for product launches, and regular budget reviews.
Identify key growth opportunities through comprehensive analysis of competitive landscapes and consumer insights, translating findings into actionable plans.
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