Develop and lead the annual digital marketing strategy and roadmap in line with the hotel’s overall Marketing Strategy, Business Plan, brand objectives and commercial priorities.
Translate Marketing and business objectives into clear digital strategies and initiatives across website, app, search, paid media, CRM, email and other relevant digital touchpoints.
Own the planning and management of the Digital Marketing budget in collaboration with the Director of Marketing, determining and recommending strategic allocation of investment across channels, platforms, campaigns and key geographic markets.
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Develop and lead the annual and longer-term integrated marketing strategy for The Datai Langkawi, including brand, communications, public relations, content, digital, partnerships, programming, budget, KPIs and key messaging.
Serve as the senior marketing voice on the Executive Committee, contributing to property strategy, guest experience development and key business decisions from a brand and market perspective.
Translate the resort’s commercial priorities into brand-led marketing strategies that protect positioning and rate integrity, with emphasis on experiences, relevance and long-term brand equity.
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Deliver day-to-day operational support to the marketing team to ensure seamless and compliant execution of marketing activities and initiatives
Create and manage Purchase Requisitions (PRs) and Purchase Orders (POs) in accordance with company procedures to ensure compliant and timely procurement
Coordinate vendor onboarding and creation, ensuring all required supporting documents are complete and accurately maintained
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Deliver day-to-day operational support to the marketing team to ensure seamless and compliant execution of marketing activities and initiatives
Create and manage Purchase Requisitions (PRs) and Purchase Orders (POs) in accordance with company procedures to ensure compliant and timely procurement
Coordinate vendor onboarding and creation, ensuring all required supporting documents are complete and accurately maintained
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Establish channel strategies along with associated execution plans to support long term channel growth and profitability and increase market share, NSR, OI Margin for assigned channels.
Accountable for defining Action Plans that deliver Channel Category growth based on shopper (Consumer) and customer (Retailer) requirements, working with the Business Unit (BU) to be in line with overall market strategies. Responsible for identifying priorities within Channel and work with Sales Managers (Region/Key Account) to recommend tailored/customized Category Channel plans in line with overall market strategies.
Monitor the channel and brand performance against business plan/Nielsen performance and develop alternative strategies when needed.
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Lead the development and execution of brand strategies for assigned product categories, ensuring alignment with overall company objectives and market trends.
Manage annual budget planning processes including A&P spending, product price margin analysis, demand forecasting for product launches, and regular budget reviews.
Identify key growth opportunities through comprehensive analysis of competitive landscapes and consumer insights, translating findings into actionable plans.
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Recruit and onboard new affiliate partners through proactive outreach, networking, referrals, industry events, LinkedIn, Telegram, Discord, and affiliate communities.
Identify high-value web publishers, media buyers, review sites, agencies, and strategic partners.
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Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads Manager and TikTok Ads Manager.
Manage advertising budgets across multiple brands, including retail and F&B businesses, while maximizing ROAS, CPA, CPM, CTR, and overall campaign performance.
Scale successful campaigns and continuously improve underperforming campaigns through data analysis and optimization.
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Establish channel strategies along with associated execution plans to support long term channel growth and profitability and increase market share, NSR, OI Margin for assigned channels.
Accountable for defining Action Plans that deliver Channel Category growth based on shopper (Consumer) and customer (Retailer) requirements, working with the Business Unit (BU) to be in line with overall market strategies. Responsible for identifying priorities within Channel and work with Sales Managers (Region/Key Account) to recommend tailored/customized Category Channel plans in line with overall market strategies.
Monitor the channel and brand performance against business plan/Nielsen performance and develop alternative strategies when needed.
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Social Media & Content Strategy: Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
Paid Media Management: Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
Search Engine Excellence (SEO/SEM): Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
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