Develop and drive the regional Tenant Relations strategy and roadmap, ensuring alignment with the overall group business objectives
Analyze portfolio-wide data (tenant sales, feedback, retention rates) to identify trends, gaps, and opportunities for enhancing tenant satisfaction and performance
Research and recommend innovative tenant engagement initiatives, best practices, and industry trends to be piloted or implemented across the portfolio
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Drive participant acquisition and registration growth: Plan and execute performance marketing campaigns across Meta, Google, TikTok and other relevant channels to increase event registrations efficiently.
Improve campaign and conversion performance: Use A/B testing, retargeting, audience segmentation and funnel insights to improve conversion rates, cost per registration and overall return on advertising spend.
Lead digital marketing for selected events: Work with event organisers to understand registration targets, build campaign plans, monitor performance and recommend actions to improve participation from launch through event day.
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