Plan and execute integrated marketing and member engagement campaigns to drive member acquisition, retention, and customer spending.
Develop, coordinate, execute, and monitor member and merchant marketing campaigns across digital channels, in-app communications, social media, and other marketing touchpoints.
Manage and optimise campaign content, customer engagement, and campaign execution to achieve business objectives and deliver measurable results.
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Reporting directly to the Experiential and Engagement Marketing Manager, Senior Executive assists in building Taylor’s brand to be the preferred choice of institution for tertiary education through strategic marketing activities and brand & product management. Communication and alignment with internal & external stakeholders to achieve cycle KPI is an integral part of the job.
This role will work closely with cross functional teams such as brand, digital & content, PR, scholarship and events.
Senior Executive is responsible for deriving/leading the brand’s vision and strategy on 5 star customer experience with strong execution approach for success.
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Develop and drive the regional Tenant Relations strategy and roadmap, ensuring alignment with the overall group business objectives
Analyze portfolio-wide data (tenant sales, feedback, retention rates) to identify trends, gaps, and opportunities for enhancing tenant satisfaction and performance
Research and recommend innovative tenant engagement initiatives, best practices, and industry trends to be piloted or implemented across the portfolio
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