This position is for Institute of Innovation & Entrepreneurship (IIE).
Support the development and execution of integrated marketing and communications strategies aligned with institutional objectives and distinct talent development programmes, translating priorities into actionable campaign plans with defined timelines, budgets, and KPIs.
Lead end-to-end campaign management across digital, print, and events channels — from planning and resource allocation through execution, performance monitoring, and post-campaign analysis.
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Lead strategy and execution for TikTok Shop communications in Malaysia, and be the first point of contact for local operations and business teams.
Craft clear, compelling narratives that advance TikTok Shop's business goals and resonate with sellers, creators, and shoppers.
Build strong relationships with top-tier business, consumer and trade media, proactively securing coverage, managing inquiries, and managing sensitive news cycles and issues as they arise.
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