Execute and grow key initiatives to drive new revenue, including the affiliate/partnership program, TikTok live, events/exhibitions, B2B and commercial deals
Key Responsibilities:Reporting to the Senior Business Development Manager in Singapore and working in collaboration with global client & markets, brand and communications teams, the candidate is expected to do the following:
You run marketing for Truescope Singapore, with experiential marketing at the centre of the job. You plan and deliver six events a year, from client roundtables and industry forums to partner showcases, and you turn each one into pipeline for the sales team. This is a hands on role. You design the collateral, brief the vendors, manage the run sheet and stand at the door on the day.
Plan, execute, and manage multi-channel campaigns (digital, email, social, offline) to drive brand awareness and leads. Track and report on performance metrics using Google Analytics to optimize ROI.
Tasked with turning foundational datasets into actionable sales strategies. This involves managing promotional planning, lead generation, and sales enablement while utilizing software like Microsoft, SAP, and company systems