Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate effectively with diverse teams.
Candidates should possess Web Content Writing and Writing skills, with the ability to produce concise, accurate, and engaging content for digital platforms.
Candidates should possess Content Strategy skills, including planning, structuring, and aligning content with business and marketing objectives.
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Create a new digital marketing strategy which will include all conventional digital channels (web, app, e-mail, affiliates, etc.) to increase customer acquisition and reduce churn.
Own the sales strategy and execution for our Direct channel (website + inside sales), converting digital demand into measurable sales growth — not just traffic and leads.
This role blends strategic thinking with hands-on execution across paid media, SEO, conversion optimization, digital analytics, and marketing automation.
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Lead creative direction for content and ads, owning headlines, scripts, and messaging across Instagram, TikTok, emails, and other digital/ATL platforms.
Develop high-impact content across the funnel, from brand awareness and product education to conversion and sales, always linking creative with performance goals.
Create and appear in short-form video content (e.g. Reels, TikTok, product explainers, street interviews, behind-the-scenes).
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Shape and execute sales strategy: Develop and implement revenue-driving sales strategies across group, business transient, leisure transient, and catering segments, aligned with the hotel’s commercial goals and strategic plan
Drive revenue performance and profitability: Contribute to achieving revenue targets and profitability goals by optimizing pricing, improving business mix, and guiding forecasting accuracy
Lead business reviews and planning: Facilitate regular strategy and performance meetings while contributing to long-range commercial planning through analysis of performance trends, market shifts, and revenue opportunities
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Identify lifecycle patterns unique to each market (MY, SG, TH, ID), including behavioural and cultural differences. Work directly with local country teams to adapt global strategies into market-relevant approaches based on user behaviour patterns.
Provide regional teams(Marketing/CRM/Performance/Loyalty) with deep behavioural insights to support retention strategy, loyalty design, CRM segmentation, and lifecycle content
Provide country team strategic analytical framework to enhance CLTV based on cross-market lifecycle modelling for each unique markets.
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Lead creative direction for content and ads, owning headlines, scripts, and messaging across Instagram, TikTok, emails, and other digital/ATL platforms.
Develop high-impact content across the funnel, from brand awareness and product education to conversion and sales, always linking creative with performance goals.
Create and appear in short-form video content (e.g. Reels, TikTok, product explainers, street interviews, behind-the-scenes).
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Speak with both customers and prospects who didn't convert, using structured interview frameworks to uncover satisfaction levels, reasons for drop-off, and unmet needs
Map out the full customer journey across our services, tracking every touchpoint from first awareness through to post-purchase support
Test existing customer personas against real conversation data, and help refine or reshape them based on what you find
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Speak with both customers and prospects who didn't convert, using structured interview frameworks to uncover satisfaction levels, reasons for drop-off, and unmet needs
Map out the full customer journey across our services, tracking every touchpoint from first awareness through to post-purchase support
Test existing customer personas against real conversation data, and help refine or reshape them based on what you find
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Edit and retouch images for various marketing materials, including social media content, product catalogues, e-newsletters, posters, and digital advertisements (for both print and web use).
Enhance images to ensure clarity, accurate color balance, proper exposure, and sharpness.
Remove imperfections, correct distortions, and maintain visual consistency across all assets.
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Plan, execute, and evaluate cross-channel engagement campaigns to drive App Downloads, Registrations, and Monthly Active Users (MAU).
Conceptualize and execute digital loyalty initiatives, gamification mechanics, and targeted push/in-app messaging to improve customer retention and feature utilization.
Map and optimize end-to-end customer lifecycle journeys within the app (Onboarding, Activation, Retention, and Win-back).
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Market and position bookstore spaces as ideal event venues to potential clients and partners.
Plan, organize, and execute engaging in-store and off-site events including book launches, author signings, reading sessions, creative workshops, and community initiatives.
Coordinate end-to-end logistics for events, including budgeting, scheduling, venue setup, vendor and partner coordination, and staff arrangements.
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We are looking for a creative and detail-oriented Event & Graphic Designer to conceptualize, design, and execute visually compelling designs for brand events and campaigns. The ideal candidate should have a strong passion for both event design (3D) and graphic design, ensuring cohesive aesthetics and impactful experiences across physical and digital channels.