Brand Positioning & Credibility — Own DaboBox, DaboRewards and JoomTry market positioning and ensure all messaging, campaigns, and content reinforce a consistent, credible brand identity.
Strategic Leadership: Drive the overarching brand positioning for OldTown White Coffee, ensuring the delicate balance between preserving nostalgic kopitiam heritage and appealing to the modern, tech-savvy millennial/Gen Z demographic.
Head of Department – Sales & Marketing responsible for developing and executing sales and marketing strategies to achieve revenue, profitability, and market share targets. This role involves leading and managing the Sales & Marketing team, identifying new business opportunities, and driving business growth through direct sales and distribution channels.
Offers field insights during the development of key strategy documents: strategic plan, annual marketing plan, new product launch plans using the big picture marketing framework.