Lead and mentor a high-performing analytics team—providing hands-on support where needed—in structuring and solving complex marketing problems, leveraging agentic AI tools and advanced analytics to deliver actionable insights and scalable data products that drive measurable business impact.
Develop and maintain the regional marketing communications plan in collaboration with the RAP management team, based on the RAP business strategy, priorities and budget.
Paid Media & Brand Development: Oversee and execute comprehensive paid media campaigns across regional and global channels. Interpret the central brand guide and ensure its consistent application, utilising strong performance analysis to optimise media planning and maximise ROI.
AI Orchestration & Workflow Automation: Design, test, and implement advanced AI prompts and multi-step automated workflows (using Clay, Zapier, OpenAI APIs) to automate manual research, scale lead generation, and continuously find time-saving efficiencies for the broader marketing team.
Own the integration and management of both consumer (B2C) and business (B2B) accounts, driving Shopee's account shared service (login SDK, consent management, partner platform, etc.) and spearheading integration with partners