Support the development and implementation of cross-channel campaign strategies that meet clients’ business and marketing objectives.
Use AI tools, where appropriate, to explore scenarios and structure plans from notes and inputs so they can be quickly refined with the team.
Translate agreed strategies into practical media and channel plans for platforms such as LinkedIn, Google Ads, Meta, email/MA and relevant APAC/China channels.
...
Responsible for overall go-to-market strategies for regional/group directions, marketing campaigns & launches, project management & market development activities for assigned market portfolios (Cambodia Market).
Work closely with Route Revenue to maximize routes performance - load and RASK
Work closely with MOVE on digital channel / platform optimization across all markets - flight search, seat sold, conversion, cost per conversion and user acquisition
...