Analyse outlet sales, order volumes, average transaction values, product performance and promotional results, providing regular reports and practical recommendations.
Responsible for the execution and implementation of iTEA’s marketing campaigns, including new product launches, festive campaigns, new store openings, anniversary campaigns, promotions, member campaigns, and offline pop-up events.
Analyse sales performance by product category, market, channel and key account each month and quarter, tracking actuals against QxP forecast and AOP and identifying the volume, price and mix drivers behind any gaps.
Drive the end-to-end development of marketing materials, from coordinating creative and design requirements to managing production timelines and delivery. This includes refreshing existing assets and developing new materials in line with brand guidelines, marketing objectives and allocated budgets.
Analyse sales performance by product category, market, channel and key account each month and quarter, tracking actuals against QxP forecast and AOP and identifying the volume, price and mix drivers behind any gaps.
Operational transformation: Redesign workflows and team structures, introduce AI-enabled processes, and establish clear responsibilities, handoffs, KPIs and service standards.