Explore business opportunities and plan marketing activities to engage with both corporate and non-corporate clients.
To enhance brand and communication strategies by ensuring content for internal and external communications (including media relations, social media promotion, health screening events), and meet the company's corporate identity.
To participate and contribute to the marketing and expansion activities (e.g. conduct eye screening work and give eye care talks, meet GPs/optometrists) of the centre as the need arises.
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Lead the research, planning, conceptualization, and execution of social media strategies, campaigns, and digital media initiatives that build brand awareness, engagement, and traffic in line with client and company objectives.
Develop comprehensive social media content calendars, aligning content pillars, platform strategy, and campaign timelines across all relevant channels.
Stay ahead of platform trends, audience behavior shifts, and digital marketing best practices, translating them into actionable strategy recommendations for clients.
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Lead the research, planning, conceptualization, and execution of social media strategies, campaigns, and digital media initiatives that build brand awareness, engagement, and traffic in line with client and company objectives.
Develop comprehensive social media content calendars, aligning content pillars, platform strategy, and campaign timelines across all relevant channels.
Stay ahead of platform trends, audience behavior shifts, and digital marketing best practices, translating them into actionable strategy recommendations for clients.
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You are measured on the pod's results, not just your own accounts. You lead your own portfolio and you are equally accountable for what your pod members deliver on theirs. That means coaching them, reviewing their work before it reaches the client, and stepping in on their accounts when the situation calls for it.
You work AI-native, not AI-curious. We are rebuilding this agency around AI-augmented workflows: reporting, insight extraction, deck production, campaign QA, creative ideation. You work inside that system, improve it, and teach it to your pod. Hard requirement.
Structure and optimise Meta accounts under current delivery logic: Advantage+, broad targeting, consolidation, and the signal quality that drives them
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