Draft detailed creative briefs for graphic designers and video editors, defining visual styles, hooks, and formats optimized for ad performance.
Write persuasive, high-converting ad copy in English, alongside strong written fluency in Chinese (Mandarin) and Malay to capture diverse localized audience segments.
Collaborate with design teams to ensure ad creative aligns with platform best practices and brand identity....
Digital Marketing
Performance Marketing
Media Buying
Ad Copywriting
Meta Ads Manager
Google Ads
TikTok Ads Manager
LinkedIn Campaign Manager
Shopify
Shopee
Lazada
WooCommerce
Magento
Klaviyo
Mailchimp
Google Analytics 4
ROAS
CTR
CPC
CPA
CPM
LTV
CAC
Data Interpretation
Communication
Visual Content Creation: Shoot high-quality photos, short-form video reels, TikToks, and Stories capturing featured dishes, kitchen action, drinks, and restaurant ambiance.
Content Calendar Planning: Develop, schedule, and maintain a consistent monthly content calendar across platforms (Instagram, TikTok, Facebook, Google Business) aligned with promotional campaigns and seasonal holidays.
Copywriting & Brand Voice: Write engaging, appetite-appealing captions and promotional copy that reflect the restaurant's unique brand personality and tone....
Meta Business Suite / Meta Ads Manager
TikTok Business/Ads Manager
Content calendar planning & scheduling tools
Copywriting & caption writing
Social media analytics & performance reporting
Basic photo/video editing (CapCut
Canva
or similar)
Community management
Attention to detail / QC mindset
Lead the research, planning, conceptualization, and execution of social media strategies, campaigns, and digital media initiatives that build brand awareness, engagement, and traffic in line with client and company objectives.
Develop comprehensive social media content calendars, aligning content pillars, platform strategy, and campaign timelines across all relevant channels.
Stay ahead of platform trends, audience behavior shifts, and digital marketing best practices, translating them into actionable strategy recommendations for clients....
Plan, execute, and optimise paid advertising campaigns across Meta Ads and Google Ads (And any other relevant platforms) to achieve clients’ business objectives.
Monitor campaign performance, analyse data, and implement optimisation strategies to improve ROAS, CPA, CPL, and overall campaign effectiveness.
Develop performance marketing strategies based on client goals, target audiences, budgets, and market trends....
Social Media Manager responsible for owning Luckin Malaysia's social channels end to end, including creative ideation, organic content, and paid social execution. Acts as the internal point of contact with the appointed social agency, driving audience growth, content quality, and commercial contribution. Works closely with Creative, Campaign, and Marketing Ops to ensure social output supports the wider Growth & Marketing calendar.
Social Media Manager responsible for owning Luckin Malaysia's social channels end to end, including creative ideation, organic content, and paid social execution. Acts as the internal point of contact with the appointed social agency, driving audience growth, content quality, and commercial contribution. Works closely with Creative, Campaign, and Marketing Ops to ensure social output supports the wider Growth & Marketing calendar.