Brand Positioning & Architecture: Define and sharpen brand strategy, tone of voice, and visual identity guidelines across existing and new expansion markets in Asia and globally.
Integrated Campaign Strategy: Lead end-to-end strategy for major brand campaigns, product launches, and seasonal activations, working closely with Creative, Digital, and Trade Marketing teams.
Consumer & Cultural Insights: Conduct qualitative and quantitative consumer research, tracking cultural trends, beverage behaviors, and competitive landscapes to uncover high-impact growth opportunities.
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Social Strategy Development: Formulate, present, and execute comprehensive social media strategies across platforms (e.g., TikTok, Instagram, LinkedIn, YouTube, Facebook) aligned with client business objectives.
Content Framework & Campaign Direction: Conceptualize creative social initiatives, content pillars, and monthly editorial calendars; collaborate closely with content creators, copywriters, and designers to produce engaging assets.
Trend & Cultural Scouting: Monitor real-time internet culture, emerging platform features, viral trends, and competitor activities to capitalize on timely content opportunities.
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