Manage and optimize paid advertising for gaming clients across major overseas platforms including Google, Meta, TikTok, and Moloco.
Develop campaign strategies, budget plans, and KPI frameworks (CPI, ROAS, LTV, retention, etc.) based on game genre characteristics (casual, RPG, mini-games, etc.) and business objectives.
Analyze campaign performance using attribution platforms (AppsFlyer, Adjust) and deliver optimization strategies and execution plans aligned with the full game lifecycle.
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User Acquisition
Mobile User Acquisition
Performance Marketing
Mobile App Marketing
Game Marketing
Mobile Game Marketing
Paid User Acquisition
Campaign Optimization
Media Buying
Paid Media
Google Ads
Google App Campaigns
Meta Ads
Facebook Ads
TikTok Ads
Moloco
CPI Optimization
CPA Optimization
ROAS Optimization
LTV Optimization
Retention Optimization
Conversion Optimization
Audience Targeting
Budget Optimization
A/B Testing
Creative Optimization
AppsFlyer
Adjust
Mobile Attribution
Marketing Attribution
Data Analysis
Performance Analysis
Campaign Reporting
Marketing Analytics
Mobile Gaming
Gaming Industry
Game Advertising
Game User Acquisition
App Install Campaigns
App Growth
User Retention
Monetization
Creative Testing
Lead full-funnel user acquisition across major paid channels (Meta Ads, Google Ads, TikTok Ads, ASA, DSPs), owning monthly/quarterly ROAS and volume targets for assigned game titles.
Develop market-specific growth strategies based on product lifecycle stage, competitive landscape, and regional player behavior; rapidly iterate based on performance data.
Architect A/B testing frameworks for campaign structure, bidding strategies, and audience segmentation to unlock incremental efficiency gains.
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Lead full-funnel user acquisition across major paid channels (Meta Ads, Google Ads, TikTok Ads, ASA, DSPs), owning monthly/quarterly ROAS and volume targets for assigned game titles.
Develop market-specific growth strategies based on product lifecycle stage, competitive landscape, and regional player behavior; rapidly iterate based on performance data.
Architect A/B testing frameworks for campaign structure, bidding strategies, and audience segmentation to unlock incremental efficiency gains.
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Own performance media strategy and execution, including campaign planning, optimisation, budget allocation, audience targeting, and performance analysis.
Manage App campaigns focused on user acquisition, app downloads, and post-install engagement, with hands-on experience driving acquisition and conversion outcomes.
Develop and execute integrated marketing and promotion plans across social, digital, performance media, traditional media, and events.
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