Full-Funnel GMV Growth: Drive the growth and performance of the e-commerce app business across all Southeast Asian markets. Execute multi-channel strategies (Meta, Google, TikTok, Apple Search, etc.) to achieve GMV, ROAS, and conversion cost targets.
Data Attribution & Strategic Optimization: Monitor and conduct deep-dive analysis of cross-channel data with a high sensitivity to Attribution Modeling. Real-time adjustment of budget allocation based on attribution shifts (e.g., multi-touch paths, click vs. view-through weightage) to maximize traffic value.
Creative & Product Synergy: Collaborate with the creative team to produce localized assets tailored to SEA's cultural nuances. Provide relevant feedback to the product team regarding pain points discovered during campaigns to guide on-platform conversion rate (CVR) improvements.
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