Strategy Development: Develop and implement a comprehensive affiliate and influencer marketing strategy to achieve sales and brand KPIs.
Affiliate & Influencer Partnerships: Identify, recruit, onboard and manage relationships with high-performing affiliate/creator accounts and partnerships on social media channels.
Brand Partnerships: Identify and cultivate partnerships and collaborations with relevant brands, sponsors to increase brand awareness
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Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads Manager and TikTok Ads Manager.
Manage advertising budgets across multiple brands, including retail and F&B businesses, while maximizing ROAS, CPA, CPM, CTR, and overall campaign performance.
Scale successful campaigns and continuously improve underperforming campaigns through data analysis and optimization.
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Social Media & Content Strategy: Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
Paid Media Management: Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
Search Engine Excellence (SEO/SEM): Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
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Create, optimise, and maintain product listings (titles, descriptions, attributes, and backend metadata) across Shopee, Lazada, TikTok Shop, Shopify, and any new channels — across 10,000+ SKUs
Schedule and publish content across all social accounts in line with each platform's posting strategy
Set up sales and social accounts for new brands as they launch
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Sigmaschool is looking for a Content & Growth Marketer who knows how to command attention, shape perception, and turn that attention into business growth. We are not looking for someone who simply “posts content.”
We want a T-shaped marketer: someone whose strongest skill is content and organic distribution, but who also understands campaigns, funnels, positioning, email, landing pages, lead generation, analytics, and how marketing connects to sales. Your job is simple to describe but difficult to do well: Make more people know Sigmaschool, trust Sigmaschool, talk about Sigmaschool, and eventually choose Sigmaschool.
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Develop and execute social media and content strategies across platforms including LinkedIn, TikTok, Instagram, Facebook, X, YouTube, Telegram and other relevant channels.
Create engaging content including social media posts, videos, reels, livestreams and other digital content to build brand awareness and generate leads.
Monitor social media trends, competitor activities and emerging technology/AI trends to identify content and marketing opportunities.
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