Provides guests with world-class ‘education’ and guest experience in the areas of product, culture, and community by speaking authentically about product use through their own experiences
Product Education: communicates special features, benefits, fabric properties, usage, and best care instructions
Culture Education: ‘demonstrates’, the culture held within the company, including: attitude of fun, respect, support, empowerment, encouragement, passion, interaction with other staff, and in-store discussion of lifestyle (i.e. yoga, fitness, health and fun)
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