Maintain and update landing pages to support ongoing campaigns and conversion journeys.2. Collaborate with Creative, Content, and Commercial teams to ensure assets and deliverables align with campaign briefs andtimelines.3. Flag optimization opportunities and emerging trends across platforms to support continuous improvement.4. Stay updated on new tools, platforms, and campaign approaches relevant to growth marketing.5. Contribute to the development of playbooks and best practices to improve marketing execution across the team.
Position Responsibilities:
Primary Job Responsibilities:1. Execute and optimize paid digital campaigns across Meta, TikTok, Google, and e-commerce platforms, managing audience targeting, budget pacing, and day-to-day performance monitoring.2. Support marketplace (Shopee, Tiktok Shop and Lazada) and Shopify performance by executing campaigns, coordinating product promotions, and monitoring conversion journeys to support GMV and sales targets.3. Execute CRM and lifecycle marketing initiatives through Klaviyo, including campaign setup, flow maintenance, customer segmentation, and performance tracking.4. Monitor key performance indicators and prepare regular performance reports to support data-driven decision-making.5. Support the planning and execution of full-funnel growth initiatives across acquisition, conversion, and retention, in line with team objectives and timelines.
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MarTech Stack Ownership: Act as the Subject Matter Expert (SME) for key marketing platforms (CDP, CRM, Marketing Automation), overseeing platform health, licensing, and integration status.
Own marketing tracking for the ZUS app and web by setting tracking standards and working with Engineering to implement and maintain key events.
Maintain and optimize paid media conversion signals and integrations (e.g., Meta/Google), ensuring conversion mapping is correct and regularly reconciling platform-reported performance against internal outcomes.
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Create, optimise, and maintain product listings (titles, descriptions, attributes, and backend metadata) across Shopee, Lazada, TikTok Shop, Shopify, and any new channels — across 10,000+ SKUs
Schedule and publish content across all social accounts in line with each platform's posting strategy
Set up sales and social accounts for new brands as they launch
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• Handle daily administrative duties, documentation, filing and general office support.• Prepare letters, reports, records and other administrative documents as required.• Assist in managing and updating company social media platforms such as Facebook, Instagram, TikTok and other digital channels.• Create simple marketing materials, social media content, posters and promotional materials using Canva or similar tools.• Assist in planning and carrying out digital marketing activities, promotions and online advertising.• Update and maintain company website, online listings and digital platforms when required.• Provide basic IT support for computers, printers, email, software and other office equipment.• Troubleshoot basic hardware, software, network and system-related issues.• Maintain company IT equipment, user accounts and related records.• Coordinate with external IT vendors, website providers and other service providers when necessary.• Assist with basic photo/video editing and preparation of marketing content when required.• Perform other administrative, IT and marketing-related duties as assigned by management.
Developing and managing the monthly CRM campaign calendar and ensuring campaigns are delivered accurately and on time.
Building and optimising automated customer journeys, including targeted retention campaigns, win-back initiatives and personalised treatments based on customer value and churn risk.
Translating customer data into actionable insights and continuously improving audience segmentation and targeting.
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Direct and manage all marketing-to-marketing activities between ZOLL and assigned top tier strategic distribution partners, fostering relationships to help drive the business.
Drive joint business and marketing planning with strategic Business Partners.
Lead Business Partner onboarding, capability development, training and annual BP Summits.
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Candidates should possess strong Communication skills to create clear messaging, collaborate with cross-functional teams, and present marketing ideas effectively.
Candidates should possess Market Research skills to gather, analyze, and interpret data on customers, competitors, and market trends.
Candidates should possess Sales and Customer Service skills to support lead generation, build relationships, and ensure a positive experience for prospects and clients.
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Develop and execute high-impact trade marketing strategies aligned with overall business objectives, ensuring on-time delivery.
Lead the rollout and milestone measurement of the company’s 4 Trade Compliance Modules.
Oversee the flawless, on-time delivery of National and Customized Trade Campaigns, alongside high-impact visibility programs (POSM and secondary displays).
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Assist in the day-to-day operations of the company's Eshop platforms (BIG and CARING banners), ensuring smooth and efficient store management.
Support the maintenance of Eshop platforms, including updating product listings, descriptions, pricing, images, inventory information, and other product-related content.
Create, schedule, and extend promotional campaigns on Eshop platforms to support marketing initiatives and sales activities.
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Are you a results-oriented strategist with a passion for FMCG Trade Marketing and Category Management? We're looking for a sharp, data-driven individual to join our team and become a key player in maximizing the performance of our Lam Soon Edible Oils - Personal Care Brands.
This is your opportunity to drive strategic outcomes and manage category development for market-leading Personal Care Brands. Apply Now in the link below and help us shape the future of the retail shelf!