Support the superior in the overall marketing and communication programs which may include strategy development, program implementation and evaluation, as well as budgetary control to build a strong and unified shopping mall brand that stands out from the competition.
Proactively conducts sales and marketing activities to solicit for business among the existing and potential clients, specifically targeting SMEs and Mid-Tier Companies (MTCs)
Developing and executing comprehensive market access strategies that support new product launches, indication expansions, and lifecycle management initiatives across the portfolio
Partner Recruitment & Enablement: Identify, onboard, and develop channel partners, resellers, and system integrators in Malaysia while conducting regular training and certification programs to drive solution positioning.
Develop the BU promotion strategy with focus on bundle/kits promotions including Brand and trade marketing alignment, portfolio management, channel segmentation, sales targets and margin investment alignment with Pricing managers to ensure optimization of ROI and costs.
To ensure consistent sales growth and achievement of sales goals and targets in assigned territories and key accounts by identifying new business opportunities, expanding the customer base, executing projects, and concurrently preserving existing business relationships.
Develop, review, and update the enterprise risk management framework, including risk appetite statements and risk targets, to support organisational objectives.
Partner Recruitment & Enablement: Identify, onboard, and develop channel partners, resellers, and system integrators in Malaysia while conducting regular training and certification programs to drive solution positioning.