Design, launch, and manage comprehensive marketing campaigns and initiatives specifically aimed at driving digital product sales for the bank's digital banking platforms (www.hlb.com.my, hlislamic.com.my & HLB Connect App & website).
Prepare detailed proposals and business cases, including objectives, strategies, mechanics, and budget recommendations, to secure approval for marketing campaigns and initiatives required to drive Digital User Acquisition and Engagement.
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Build strong command of the assigned export territory — its distribution channels, consumer behavior, competitive set, and regional nuances.
Shape and refine the marketing approach for that territory, taking accountability for sales outcomes, advertising, promotional activity, and profitability.
Own the marketing plan cycle for the territory — annual, mid-term, and long-term — and see plans through to execution.
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