Drive participant acquisition and registration growth: Plan and execute performance marketing campaigns across Meta, Google, TikTok and other relevant channels to increase event registrations efficiently.
Improve campaign and conversion performance: Use A/B testing, retargeting, audience segmentation and funnel insights to improve conversion rates, cost per registration and overall return on advertising spend.
Lead digital marketing for selected events: Work with event organisers to understand registration targets, build campaign plans, monitor performance and recommend actions to improve participation from launch through event day.
...