Own your analysis. Take ownership of defined problems in the Metasearch portfolio, such as bid efficiency, market performance and funnel drop-off. Follow them through to a recommendation and the result.
Own the outcome. Own a Metasearch portfolio end to end, from traffic through to bookings and margin. Set targets, monitor pacing, and make trade-offs on bids and budgets with full ownership of results.
Design, plan, execute and monitor paid campaigns (e.g., Google Ads, Meta Ads, etc.) with actionable recommendations as well as developing and executing A/B and multivariate testing strategies to improve key conversion metrics.
Drive the end-to-end TCR and PDD cycle annually (with utmost priority in ensuring data correctness and completeness and process completion in a timely manner in alignment to Group Performance and Rewards (GPR) guided timelines).
Work with planning team to develop media plans across Social, Search, and Programmatic platforms, ensuring alignment within the overall global, regional and local strategy.
Define testable NFRs, SLOs, KPIs, workloads, and acceptance criteria with product, architecture, engineering, and SRE teams. Build production-representative workload and capacity models using traffic patterns, transaction mix, arrival rates, concurrency, growth forecasts, and appropriate open or closed workload models.
Design, plan, execute and monitor paid campaigns (e.g., Google Ads, Meta Ads, etc.) with actionable recommendations as well as developing and executing A/B and multivariate testing strategies to improve key conversion metrics.
Work with planning team to develop media plans across Social, Search, and Programmatic platforms, ensuring alignment within the overall global, regional and local strategy.
Work with planning team to develop media plans across Social, Search, and Programmatic platforms, ensuring alignment within the overall global, regional and local strategy.