2-3 years of hands-on experience in warehouse, fulfillment, or logistics operations.
Ability to read Mandarin (essential for processing Mandarin-printed order notes, labels, and product details), alongside basic English or Bahasa Malaysia.
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Own the performance reporting layer end-to-end: define KPIs, build dashboards, and turn tracking data into decisions rather than screenshots.
Design and QA measurement implementation — GA4, GTM, server-side tagging, event schemas, conversion definitions, UTM governance, and consent-compliant tracking.
Run analysis that answers commercial questions: channel contribution, funnel drop-off, cohort and retention behaviour, incrementality, and attribution across paid, organic, social, and CRM.
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We are seeking a results-driven, hands-on Digital Marketing Manager to drive our paid customer acquisition, content strategy, and conversion optimization. In this role, you will be directly responsible for planning, executing, and scaling end-to-end paid ad campaigns across Meta and Google, creating engaging social media content, managing performance budgets, and optimizing conversion funnels.
If you thrive on turning data into actionable growth strategies, crafting high-converting social content, and taking full accountability for CAC and ROAS, we’d love to speak with you.
Experience: Minimum 2–3 years of proven experience in hotel sales, revenue management, or OTA channel management within the hospitality/property industry.
Network: Established relationships with OTA Market Managers in the Malaysian hospitality sector is highly advantageous.
Technical Skills: Experience using Channel Managers, Property Management Systems (PMS), and analytics tools. Strong proficiency in Microsoft Excel / Google Sheets.
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Lead the research, planning, conceptualization, and execution of social media strategies, campaigns, and digital media initiatives that build brand awareness, engagement, and traffic in line with client and company objectives.
Develop comprehensive social media content calendars, aligning content pillars, platform strategy, and campaign timelines across all relevant channels.
Stay ahead of platform trends, audience behavior shifts, and digital marketing best practices, translating them into actionable strategy recommendations for clients.
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Maintain and update landing pages to support ongoing campaigns and conversion journeys.2. Collaborate with Creative, Content, and Commercial teams to ensure assets and deliverables align with campaign briefs andtimelines.3. Flag optimization opportunities and emerging trends across platforms to support continuous improvement.4. Stay updated on new tools, platforms, and campaign approaches relevant to growth marketing.5. Contribute to the development of playbooks and best practices to improve marketing execution across the team.
Position Responsibilities:
Primary Job Responsibilities:1. Execute and optimize paid digital campaigns across Meta, TikTok, Google, and e-commerce platforms, managing audience targeting, budget pacing, and day-to-day performance monitoring.2. Support marketplace (Shopee, Tiktok Shop and Lazada) and Shopify performance by executing campaigns, coordinating product promotions, and monitoring conversion journeys to support GMV and sales targets.3. Execute CRM and lifecycle marketing initiatives through Klaviyo, including campaign setup, flow maintenance, customer segmentation, and performance tracking.4. Monitor key performance indicators and prepare regular performance reports to support data-driven decision-making.5. Support the planning and execution of full-funnel growth initiatives across acquisition, conversion, and retention, in line with team objectives and timelines.
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Maintain and update landing pages to support ongoing campaigns and conversion journeys.2. Collaborate with Creative, Content, and Commercial teams to ensure assets and deliverables align with campaign briefs andtimelines.3. Flag optimization opportunities and emerging trends across platforms to support continuous improvement.4. Stay updated on new tools, platforms, and campaign approaches relevant to growth marketing.5. Contribute to the development of playbooks and best practices to improve marketing execution across the team.
Position Responsibilities:
Primary Job Responsibilities:1. Execute and optimize paid digital campaigns across Meta, TikTok, Google, and e-commerce platforms, managing audience targeting, budget pacing, and day-to-day performance monitoring.2. Support marketplace (Shopee, Tiktok Shop and Lazada) and Shopify performance by executing campaigns, coordinating product promotions, and monitoring conversion journeys to support GMV and sales targets.3. Execute CRM and lifecycle marketing initiatives through Klaviyo, including campaign setup, flow maintenance, customer segmentation, and performance tracking.4. Monitor key performance indicators and prepare regular performance reports to support data-driven decision-making.5. Support the planning and execution of full-funnel growth initiatives across acquisition, conversion, and retention, in line with team objectives and timelines.
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Drive the implementation and optimization of centralized data repositories and data lake architectures, supporting enterprise-wide analytics and reporting.
Identify, diagnose, and resolve data-related issues, ensuring data quality, integrity, and availability for downstream analytics and business applications.
Apply advanced data modeling techniques to solve real-world business challenges, ensuring data consistency, integrity, and performance.
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Keyword & Competitor Analysis: Conduct comprehensive keyword research to guide content strategy, identify gaps, and uncover organic growth opportunities.
On-Page Optimization: Optimize title tags, meta descriptions, headers, internal linking architectures, and on-page content for maximum search visibility and user intent.
Technical SEO: Perform regular site audits to identify and resolve issues affecting crawlability, indexability, site speed, Core Web Vitals, and mobile responsiveness
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