Prepare and optimize design files for print and digital use, ensuring they meet technical specifications, brand guidelines, and client expectations.
Review and proof designs for accuracy, consistency, and completeness, including colors, fonts, layouts, and image quality, before final production.
Utilize Adobe Creative Suite (Illustrator, InDesign, Photoshop) and other tools for layout creation, typography adjustments, image editing, and color management.
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- Lead the creative development and execution of marketing, branding, and promotional materials for our FMCG food brands across both online and offline platforms.- Ensure all creative assets are aligned with brand guidelines, campaign objectives, and marketing strategies.- Design and develop a wide range of creative materials, including packaging, POSM, digital content, social media creatives, and event collaterals as required.- Perform thorough quality checks (self-QC) to ensure artwork accuracy and production readiness before final submission.- Stay updated on design trends, consumer insights, and industry best practices to bring fresh and innovative ideas to the creative team.- Support and mentor junior designers, fostering creative excellence and maintaining high-quality design standards.
- Lead the creative development and execution of marketing, branding, and promotional materials for our FMCG food brands across both online and offline platforms.- Ensure all creative assets are aligned with brand guidelines, campaign objectives, and marketing strategies.- Design and develop a wide range of creative materials, including packaging, POSM, digital content, social media creatives, and event collaterals as required.- Perform thorough quality checks (self-QC) to ensure artwork accuracy and production readiness before final submission.- Stay updated on design trends, consumer insights, and industry best practices to bring fresh and innovative ideas to the creative team.- Support and mentor junior designers, fostering creative excellence and maintaining high-quality design standards.