Plan, execute, and optimize paid media campaigns across multiple countries, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimize campaigns based on data insights.
Effectively manage media budgets across different countries and platforms within the region, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS).
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Execute operational tasks and administrative assignments as delegated by the Junior and Senior Operation Executives, ensuring accuracy and timely completion.
Assist in monitoring daily outlet operations and promptly escalate operational issues, discrepancies, or improvement opportunities to the relevant personnel.
Support the maintenance of operational and academic records through accurate documentation, data entry, filing, and database management.
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Plan, coordinate, and execute end-to-end events, workshops and community activities, including pre-event publicity, on-site execution, and post-event evaluation, ensuring alignment with approved budgets and revenue targets.
Develop and implement marketing campaigns (online and offline) to drive event participation, brand awareness and qualified lead generation.
Manage event logistics including venue sourcing, vendor coordination, setup, logistics transportation, manpower planning (including part-time promoters), and on-ground execution.
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