Own end-to-end paid media execution across Meta, Google, TikTok, and any other existing or emerging channels, including but not limited to Shopee and TikTok Shop that is relevant across all markets
Manage monthly budgets across channels with clear ROAS, CPA, and revenue targets; produce regular performance reports for the Marketing Manager
Build and iterate campaign structures: audience segmentation, creative testing frameworks, bidding strategies, and funnel-stage targeting
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Google Ads
Proficiency in UTM management
campaign tagging
TikTok Ads and/or Marketplaces ads experience
Google Analytics
shopify
Communication
Team Management
Teamwork
Social Media Strategy