Loyalty & Digital Analyst (Marketing)Oil & Gas Industry1 Year Contract (renewable)Mon – Fri (9am – 6pm) – HybridKuala Lumpur (beside NU Sentral)Base Salary: MYR 5,000 - MYR 5,500Role PurposeThe Loyalty & Digital Analyst supports the growth and performance of Client’s loyalty, CRM and App ecosystem by turning data into actionable insights.The role is responsible for tracking loyalty performance, CRM effectiveness, App engagement, digital voucher performance, campaign results, issue trends and tech delivery progress. The analyst will support the team in identifying growth opportunities, diagnosing operational or technical issues, improving campaign effectiveness and enabling better business decisions for Client App and loyalty roadmap prioritization.This role works closely with the Loyalty & Digital Manager and Loyalty & Digital Implementer, Loyalty partner, IT, digital product teams, CRM agencies, vendors and internal stakeholders.Key Accountabilities1. 1. Performance & Insightso Monitor and analyze loyalty, CRM and App performance.o Track key metrics including TAC, acquisition and retention.o Provide insights and recommendations to drive business growth.o Build and maintain regular performance dashboards and reports.2. Campaign & CRM Analyticso Support customer segmentation and campaign targeting.o Measure campaign effectiveness and identify optimization opportunities.o Conduct post-campaign analysis and share key learnings.o Support test-and-learn initiatives and A/B testing3. Shell App & Digital Product Supporto Monitor app adoption, engagement and customer journeys.o Identify customer pain points and improvement opportunities.o Provide data and insights to support Shell App roadmap decisions.o Support business case development for new features and enhancements.4. Issue Management & Escalation Supporto Assess customer and business impact of issues.o Support customer operations in escalation and provide updates for stakeholders.5. Tech Delivery & UAT Supporto Support business requirements, UAT and launch readiness activities.o Track defects, enhancements and delivery progress.o Coordinate testing for loyalty, CRM, voucher and app features.o Monitor performance after launch and highlight issues or opportunities
You will be responsible for brainstorming and conceptualizing design ideas and executing them using design software such as Adobe Photoshop and Illustrator.
Additionally, you will collaborate with the social media team to ensure that the designs align with the brand's overall strategy and messaging.
You will also be responsible for organizing and managing design assets and maintaining a high level of attention to detail and quality in all design work.
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You will be responsible for brainstorming and conceptualizing design ideas and executing them using design software such as Adobe Photoshop and Illustrator.
Additionally, you will collaborate with the social media team to ensure that the designs align with the brand's overall strategy and messaging.
You will also be responsible for organizing and managing design assets and maintaining a high level of attention to detail and quality in all design work.
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You will be responsible for brainstorming and conceptualizing design ideas and executing them using design software such as Adobe Photoshop and Illustrator.
Additionally, you will collaborate with the social media team to ensure that the designs align with the brand's overall strategy and messaging.
You will also be responsible for organizing and managing design assets and maintaining a high level of attention to detail and quality in all design work.
...
You will be responsible for brainstorming and conceptualizing design ideas and executing them using design software such as Adobe Photoshop and Illustrator.
Additionally, you will collaborate with the social media team to ensure that the designs align with the brand's overall strategy and messaging.
You will also be responsible for organizing and managing design assets and maintaining a high level of attention to detail and quality in all design work.
...
You will be responsible for brainstorming and conceptualizing design ideas and executing them using design software such as Adobe Photoshop and Illustrator.
Additionally, you will collaborate with the social media team to ensure that the designs align with the brand's overall strategy and messaging.
You will also be responsible for organizing and managing design assets and maintaining a high level of attention to detail and quality in all design work.
...
You will be responsible for brainstorming and conceptualizing design ideas and executing them using design software such as Adobe Photoshop and Illustrator.
Additionally, you will collaborate with the social media team to ensure that the designs align with the brand's overall strategy and messaging.
You will also be responsible for organizing and managing design assets and maintaining a high level of attention to detail and quality in all design work.
...
Accelerated Career Growth: As a Management Trainee, you'll be part of our Succession Plan, with a clear pathway to managerial roles based on your performance and available opportunities within the Group.
Structured 18-Month Training: Rotate through all key departments, gain a holistic understanding of our business, and build your expertise.
Hands-On Experience: Develop essential management skills and practical knowledge in your chosen field.
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Lead execution of regional skilling engagements for assigned Global Partners
Develop and manage partner-specific skilling plans aligned to business objectives
Coordinate virtual and in-person skilling activities, including private deliveries and workshops, by facilitating introductions between partner POCs and the appropriate delivery teams
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Accelerated Career Growth: As a Management Trainee, you'll be part of our Succession Plan, with a clear pathway to managerial roles based on your performance and available opportunities within the Group.
Structured 18-Month Training: Rotate through all key departments, gain a holistic understanding of our business, and build your expertise.
Hands-On Experience: Develop essential management skills and practical knowledge in your chosen field.
...
Accelerated Career Growth: As a Management Trainee, you'll be part of our Succession Plan, with a clear pathway to managerial roles based on your performance and available opportunities within the Group.
Structured 18-Month Training: Rotate through all key departments, gain a holistic understanding of our business, and build your expertise.
Hands-On Experience: Develop essential management skills and practical knowledge in your chosen field.
...
Lead execution of regional skilling engagements for assigned Global Partners
Develop and manage partner-specific skilling plans aligned to business objectives
Coordinate virtual and in-person skilling activities, including private deliveries and workshops, by facilitating introductions between partner POCs and the appropriate delivery teams
...
A strong communicator and collaborative team player, able to coordinate across teams, identify key issues, and engage with senior management.
Adaptable and resilient, with the ability to work under pressure and meet tight deadlines in a dynamic environment.
Positive, energetic, and passionate about driving operational excellence and continuous improvement, with high integrity and confidence in overcoming challenges.
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A strong communicator and collaborative team player, able to coordinate across teams, identify key issues, and engage with senior management.
Adaptable and resilient, with the ability to work under pressure and meet tight deadlines in a dynamic environment.
Positive, energetic, and passionate about driving operational excellence and continuous improvement, with high integrity and confidence in overcoming challenges.
...
A strong communicator and collaborative team player, able to work across teams, understand key issues and engage with stakeholders at different levels.
Adaptable and resilient, with the ability to work under pressure and meet tight deadlines in a dynamic environment. Positive, proactive and passionate about improving operational effectiveness and ways of working, with high integrity and confidence in navigating challenges.
Drive channel operational readiness and governance, ensuring operational changes, processes and initiatives are aligned to support seamless and sustainable Exclusive Partner execution.
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Lead operational readiness for channel initiatives and changes, ensuring seamless execution with cross-functional stakeholders.
Partner with Sales Operations Support to improve system and process readiness, providing feedback and contributing to requirements scoping for system implementations prior to launch.
Proactively identify and resolve recurring operational and process gaps.
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Lead operational readiness for channel initiatives and changes, ensuring seamless execution with cross-functional stakeholders.
Partner with Sales Operations Support to improve system and process readiness, providing feedback and contributing to requirements scoping for system implementations prior to launch.
Proactively identify and resolve recurring operational and process gaps.
...