Produce content across Instagram, Facebook, LinkedIn, TikTok, and YouTube — with a strong creative angle that stands out
Attend company training sessions and produce same-day content: highlight posts, Stories, and short-form video clips (30-second cuts from training footage)
Generate original content ideas — you are expected to pitch concepts, not just execute briefs
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Prepare and optimize design files for print and digital use, ensuring they meet technical specifications, brand guidelines, and client expectations.
Review and proof designs for accuracy, consistency, and completeness, including colors, fonts, layouts, and image quality, before final production.
Utilize Adobe Creative Suite (Illustrator, InDesign, Photoshop) and other tools for layout creation, typography adjustments, image editing, and color management.
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Guide junior team members to execute marketing campaign following brand and management directions, instilling excellence in their quality of work.
Execute national marketing campaigns and A & P Calendar including ATL and BTL programs.
Manage and coordinates with outlets operations closely on formulating sales support focused promotions and programs to cultivate upsell and cross sell of products and geographic centric Local Store Marketing (LSM) initiatives.
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