Maintain and update landing pages to support ongoing campaigns and conversion journeys.2. Collaborate with Creative, Content, and Commercial teams to ensure assets and deliverables align with campaign briefs andtimelines.3. Flag optimization opportunities and emerging trends across platforms to support continuous improvement.4. Stay updated on new tools, platforms, and campaign approaches relevant to growth marketing.5. Contribute to the development of playbooks and best practices to improve marketing execution across the team.
Position Responsibilities:
Primary Job Responsibilities:1. Execute and optimize paid digital campaigns across Meta, TikTok, Google, and e-commerce platforms, managing audience targeting, budget pacing, and day-to-day performance monitoring.2. Support marketplace (Shopee, Tiktok Shop and Lazada) and Shopify performance by executing campaigns, coordinating product promotions, and monitoring conversion journeys to support GMV and sales targets.3. Execute CRM and lifecycle marketing initiatives through Klaviyo, including campaign setup, flow maintenance, customer segmentation, and performance tracking.4. Monitor key performance indicators and prepare regular performance reports to support data-driven decision-making.5. Support the planning and execution of full-funnel growth initiatives across acquisition, conversion, and retention, in line with team objectives and timelines.
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Campaign and Trade Execution & Coordination- Assist in the rollout of trade marketing campaigns across accounts in Traditional Trade Channel, coordinate with vendors and agencies on deliverables and timelines, liaise with internal stakeholders for timely execution- Coordinate POSM (Point-of-Sale Materials) production, deployment and tracking- Support in organizing roadshows & sampling activations and coordinate with agencies, BD and Brand Marketing for timely execution and impactful result- Support new product launches through sample distribution, merchandising kits and channel-specific activation
Trade Support & Visibility- Monitor and maintain planogram compliance and visibility standards in-store- Support in providing planogram guidelines to sales/field team
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Campaign and Trade Execution & Coordination- Assist in the rollout of trade marketing campaigns across accounts in Modern Trade Channel, coordinate with vendors and agencies on deliverables and timelines, liaise with internal stakeholders for timely execution- Coordinate POSM (Point-of-Sale Materials) production, deployment and tracking- Support in organizing roadshows & sampling activations and coordinate with agencies, BD and Brand Marketing for timely execution and impactful result- Support new product launches through sample distribution, merchandising kits and channel-specific activation
Trade Support & Visibility- Monitor and maintain planogram compliance and visibility standards in-store- Support in providing planogram guidelines to sales/field team
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