SALES MANAGER – JOB DESCRIPTION

Company: Finapack Trading Department: Sales & Marketing Reports To: Managing Director / Company Management Job Type: Full-Time

1. Job Summary

The Sales Manager is responsible for leading and managing the sales team to achieve company sales targets, expand the customer base, develop new business opportunities, and increase company revenue. The role involves strategic sales planning, customer relationship management, market development, and monitoring the overall performance of the sales team.

2. Key Responsibilities

A. Sales Planning & Target Achievement

Develop and implement sales strategies to achieve monthly and annual sales targets.
Set individual sales targets and KPIs for sales team members.
Monitor sales performance, revenue growth, and profit margins.
Identify opportunities to increase sales of packaging products across different industries.

B. Team Management & Leadership

Lead, supervise, and motivate the sales team.
Monitor daily sales activities, customer follow-ups, and sales reports.
Conduct regular sales meetings and performance reviews.
Provide coaching and training to improve sales skills and productivity.
Ensure team members meet their assigned KPIs and targets.

C. Business Development

Identify and acquire new customers, including restaurants, food manufacturers, supermarkets, hotels, factories, retailers, and other businesses.
Develop relationships with potential corporate customers and establish vendor partnerships.
Identify new markets and opportunities for Finapack Trading's packaging products.
Conduct customer visits, negotiations, and business presentations.

D. Customer Relationship Management

Maintain strong relationships with existing customers.
Ensure timely follow-ups on quotations, orders, and customer enquiries.
Resolve customer complaints and coordinate with relevant departments.
Develop strategies to retain customers and increase repeat purchases.

E. Sales Operations & Reporting

Prepare daily, weekly, and monthly sales reports.
Monitor sales pipelines, customer acquisition, conversion rates, and outstanding quotations.
Coordinate with purchasing, warehouse, and delivery teams to ensure product availability and timely fulfilment.
Analyse sales trends and recommend improvements to management.

F. Market & Competitor Analysis

Monitor competitor pricing, market demand, and industry trends.
Recommend suitable pricing strategies and promotional campaigns.
Identify fast-moving products and opportunities to cross-sell or upsell products.

3. Key Performance Indicators (KPIs)

KPI

Measurement

Sales revenue

Achievement of monthly sales targets

New customer acquisition

Number of new active customers

Customer retention

Repeat orders and customer retention rate

Sales team performance

Percentage of team members achieving targets

Gross profit margin

Profitability of sales

Sales pipeline

Quotations, follow-ups, and conversion rate

Reporting discipline

Timely and accurate sales reports

4. Qualifications & Requirements

Diploma or degree in Business, Sales, Marketing, or a related field is preferred.
Proven experience in sales, business development, or sales team management.
Strong leadership, negotiation, and communication skills.
Ability to develop sales strategies and manage a team to achieve targets.
Proficient in Microsoft Excel, sales reporting, and customer management systems.
Willingness to travel for customer visits when required.
Experience in wholesale, packaging, FMCG, or B2B sales is an advantage.

5. Required Skills & Attributes

Strong leadership and problem-solving abilities.
Target-driven and commercially minded.
Proactive in acquiring new customers.
Able to analyse sales data and make decisions based on performance.
Responsible, disciplined, and results-oriented.
Capable of working independently and managing multiple priorities.

Revenue growth — increase monthly sales and average order value.

Customer acquisition — bring in new active business customers, especially factories, restaurants, food manufacturers, and retailers.
Sales team productivity — ensure every salesperson consistently conducts prospecting, follows up quotations, and converts prospects into paying customers.

The Sales Manager should be responsible not only for supervising staff but also for helping the team secure major accounts and corporate customers.

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Sales Manager