Digital Marketing Strategy
Project Management
Social Media Marketing
Email Marketing
Campaign Management
Content Creation
Data Analysis
Budget Management
Brand Management
Conceptualize and create captivating marketing campaigns that align with our brand's objectives and resonate with our target audience
Develop and execute creative content, including graphics, videos, copywriting, and other multimedia elements, across various platforms such as social media, email, website, and print
Develop and execute in-store marketing POSM and campaigns to drive better foot fall, generate opportunities for non-sales revenue and improve our customer retention rate
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Reporting to the Commercial team, you will develop and execute a commercial strategy, negotiate income-generation contracts with vendors and agencies, and collaborate with Category Management and Marketing to create high-value
Reporting to the Commercial team, you will develop and execute a commercial strategy, negotiate income-generation contracts with vendors and agencies, and collaborate with Category Management and Marketing to create high-value
Assist in implementing search engine optimization (SEO) strategies to improve website visibility.
Support video marketing efforts by creating, editing, and optimising creative video content. (Brand and IP Creation)
Contribute to content creation (feed, post, reels) for various marketing campaigns and social media platforms for brand influencer & sales performance.
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Loyalty & Digital Analyst (Marketing)Oil & Gas Industry1 Year Contract (renewable)Mon – Fri (9am – 6pm) – HybridKuala Lumpur (beside NU Sentral)Base Salary: MYR 5,000 - MYR 5,500Role PurposeThe Loyalty & Digital Analyst supports the growth and performance of Client’s loyalty, CRM and App ecosystem by turning data into actionable insights.The role is responsible for tracking loyalty performance, CRM effectiveness, App engagement, digital voucher performance, campaign results, issue trends and tech delivery progress. The analyst will support the team in identifying growth opportunities, diagnosing operational or technical issues, improving campaign effectiveness and enabling better business decisions for Client App and loyalty roadmap prioritization.This role works closely with the Loyalty & Digital Manager and Loyalty & Digital Implementer, Loyalty partner, IT, digital product teams, CRM agencies, vendors and internal stakeholders.Key Accountabilities1. 1. Performance & Insightso Monitor and analyze loyalty, CRM and App performance.o Track key metrics including TAC, acquisition and retention.o Provide insights and recommendations to drive business growth.o Build and maintain regular performance dashboards and reports.2. Campaign & CRM Analyticso Support customer segmentation and campaign targeting.o Measure campaign effectiveness and identify optimization opportunities.o Conduct post-campaign analysis and share key learnings.o Support test-and-learn initiatives and A/B testing3. Shell App & Digital Product Supporto Monitor app adoption, engagement and customer journeys.o Identify customer pain points and improvement opportunities.o Provide data and insights to support Shell App roadmap decisions.o Support business case development for new features and enhancements.4. Issue Management & Escalation Supporto Assess customer and business impact of issues.o Support customer operations in escalation and provide updates for stakeholders.5. Tech Delivery & UAT Supporto Support business requirements, UAT and launch readiness activities.o Track defects, enhancements and delivery progress.o Coordinate testing for loyalty, CRM, voucher and app features.o Monitor performance after launch and highlight issues or opportunities
Analyzes sets of data in order to provide insight along with the objective to increase customer retention and return frequency by collecting and organizing data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data.
Monitors customer database by updating customer data daily to ensure data completeness and data consistency.
Support operation team to ensure daily operation runs smoothly in terms of data issues and Senheng App issues.
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