Lead and execute IG Singapore’s social media strategy, content planning and channel governance to grow brand awareness, engagement and audience relevance.
Build and manage external communications and PR programmes, including media relations, thought leadership, executive communications, and business announcements.
Develop compelling content, messaging and storytelling opportunities across social, media and external communications channels.
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Develop and execute customer engagement and lifecycle marketing strategies across onboarding, engagement, retention and reactivation stages of the customer journey.
Design and optimise personalised customer journeys using behavioural insights, segmentation and lifecycle triggers to improve engagement and retention.
Partner with Product, Customer Experience, Commercial, Data and Analytics teams to deliver lifecycle initiatives aligned with business priorities.
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