Plan weekly and monthly short-form video content according to campaign schedules, product priorities, current TikTok trends, and livestream requirements.
Develop compelling opening hooks, product-focused content angles, soft-selling scripts, and clear CTA lines to encourage traffic, engagement, and conversions.
Edit short-form videos with suitable pacing, subtitles, music, transitions, product highlights, and formats optimized for each platform.
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- Lead the creative development and execution of marketing, branding, and promotional materials for our FMCG food brands across both online and offline platforms.- Ensure all creative assets are aligned with brand guidelines, campaign objectives, and marketing strategies.- Design and develop a wide range of creative materials, including packaging, POSM, digital content, social media creatives, and event collaterals as required.- Perform thorough quality checks (self-QC) to ensure artwork accuracy and production readiness before final submission.- Stay updated on design trends, consumer insights, and industry best practices to bring fresh and innovative ideas to the creative team.- Support and mentor junior designers, fostering creative excellence and maintaining high-quality design standards.
Take ownership of design projects from concept development, creative direction, execution, revisions, to final delivery.
Develop high-quality creative assets for marketing and advertising campaigns, including promotional materials, social media content, digital ads, website content, banners, presentations, animations, and other marketing collateral.
Proactively contribute creative ideas and visual concepts during brainstorming sessions and campaign planning.
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Understand company vision and design aesthetics, helping drive a consistent design sensibility across all projects.
Act as supportive creative lead on incoming event opportunities, including development of innovative creative concepts from start to finish for use in out-going proposals.
Put your design graphic skills on practice and visualisations of event environments.
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