Focus on supporting and coordinating marketing projects (e.g., roadshows, exhibitions, advertisements, customer days, etc.), in collaboration with the Industry Head and Specialist and the Digital Marketing team.
Collaborate on content development (visuals, copywriting, activities, and collaterals) by aligning requirements from Industry Heads and Specialist, while partnering with the Digital Marketing team to ensure consistent execution across all platforms and materials.
Governance on marketing expenses and assist in managing the marketing budget, ensuring all costs incurred are properly tracked down and claimed from Caterpillar (principal).
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